It was the year 1984. At that time loudspeakers had to be gigantic and technically complicated. This was when SA introduced its first loudspeaker, and the press was amazed and wrote: ”This loudspeaker sets new standards”. But this loudspeaker was not like all the others, because it was a compact speaker with big sound. A loudspeaker that was created in fascination of excellent sound – and not just technology. A loudspeaker that showed a new way.

In a world where technologies and truths come and go like mayflies, the System Audio loudspeakers are based on a number of long-life ideas that last longer than the conventional technological fashion that will be forgotten tomorrow.

A meaningful product consists of meaningful ideas that work in the real world. SA loudspeakers are based on a number of ideas that are as simple as they are long-life. We call it system design. The alphabet is the first system design that was invented. The system consists of letters that can be combined into words and sentences. The sentences become stories that connect people and make sense. SA has, with respect, borrowed the idea from the alphabet to create loudspeakers where the same ideas are part of all products, but in different designs.