Lake People established the Violectric brand in 2009 to offer specialist equipment for the hi-fi market. Its goal: to offer music lovers with high standards in sound quality and design aesthetics the chance to enjoy the outstanding quality of audio circuitry engineered for the Lake People brand.

The architect behind these two brands is Fried Reim. All Violectric products are driven by real-world advances in electronics design rather than fantastical, esoteric marketing promises. “Our products are aimed at pragmatists,” he says. This approach is reflected in the aesthetics of the Violectric range and its simple yet elegant design.